Eat Fair - Ethical Bakery
You can shoot crows all day...
You're on top of it kid!
Magnum Moment
Cornetto too cool to melt
We Scream for Ice Cream
B.E. Coffee
Grumpy Mule
One World Snacking
Eat Fair - Ethical BakeryEat Fair is a ethical brand full of Fairtrade Bakery goodness. Paying the Fairtrade premium ensures the sustainability of the farming communities and beyond that Eat Fair gives 5p from every product sold to support women leadership programmes in Africa.Bringing the ethos of Eat Fair to life the packaging features hand drawn patterns, earth tones and clear messaging to make sure consumers know when they eat good things, we do good things.
You can shoot crows all day...but to kill a mockingbird is a sin.Designed as part of a wider co-op project, illustrators and designers re-designed their favourite classic literature. Hand carved from lino with a distilled colour pallet the design invokes the themes of finality, coming of age and the concept of being the exception to the rule.
You're on top of it kid!Designed as part of a wider co-operative project, illustrators and designers re-designed their favourite classic literature.Pastels and corals bring a child-like energy to the design while the stark white background and strong block type give the text the reverence it truly deserves
Magnum MomentLooking to break into the count line market, I had the pleasure of taking the Magnum Chocolate range from scamping & mould development right through to packaging, foils and SRP's.
Cornetto too cool to meltWhen translating Cornetto ice cream into the highly competitive chocolate market, no idea was off the table. Working on everything from the product format to the packaging and the advertising campaign I had the pleasure of designing these tiny 'ice cream' chocolates in 3 flavours for the Unilever team.
We Scream for Ice CreamFollowing on from the successful launch of Mini Milk Chocolate, Unilever were looking for an easter product to reinforce the brand loyalty that stretches from the under 5's to the calorie conscious over 30's.Featuring original illustrations I worked closely with Unilever to design a pack that was playful and stayed true to the brand.
B.E. CoffeeB.E. coffee is a brand I developed to capture the 5th wave independent coffee trend that is so key in the coffee shop market. With bespoke local maps, stamps and imagery built into the style guide each cafe takes on its on personality and let the baristas claim the space as their own.
Grumpy MuleI have had the honour of working on the Grumpy Mule brand for the last 2 years. With coffee credibility, ethical sourcing and craft roasting at the heart of the brand, the tone of voice takes on an irreverent straight talking feel.conjuring up the tongue and cheek copy is the best part of a lot of my days.
One World SnackingOne World snacking is a food service product line that was crying out for a refresh. Splitting the range into 3 categories, savoury, healthy and delicious the rebrand uses key colours and patterns to drive sales. The new logo and type settings take the look and feel up to the calaber the product deserves all topped off with a subtle matte lamination.
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